@rooman;
I love the idea of 'gamification' a topic we should discuss with all of us to increase the engagement. Let me know who is interest so we could start a new thread on this.
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the importance I see
Encouraging users to interact with the site
User as a company or something else
It appears on the home page with the profile picture of the company or individual
of the interacting customers on the site and of importance
Is the person online or offline
Encourage visitors to register on the site